Nagi Matcha featured in British Vogue again

A Second Moment in Vogue - A Little Matcha, A Little Vogue
We’re thrilled to share that Nagi Matcha has been featured again in the October issue of British Vogue in their Food & Drink advertising showcase.
This recognition, following last month’s feature, reflects the growing appreciation for organic ceremonial matcha and the small, intentional rituals that bring balance, presence, and calm into everyday life.
Why This Continued Recognition Matters
At Nagi, our mission remains the same: to deliver certified organic ceremonial matcha from Uji, Japan to those who seek mindful living. Each cup represents more than tea. It’s a deliberate pause, a ritual that helps restore clarity, focus, and harmony in modern life.
Being featured again by Vogue is an honour, and it continues to shine a light on sustainable craftsmanship, premium quality matcha, and intentional rituals that nurture body, mind, spirit and our planet.
Gratitude to Our Community
Every moment of recognition is made possible by you - our community. Every sip, every shared story, and every mindful pause inspires us to continue our journey.
“A little moment of matcha & a little moment of Vogue”
Your daily rituals are what truly make Nagi meaningful.
How to Celebrate Your Daily Nagi Ritual
Whether it’s a quiet morning, an afternoon recharge, or a reflective evening, your Nagi Matcha ritual can bring balance and focus into your day:
- Select Your Moment: Choose a calm, intentional pause.
- Prepare Your Tools: Chawan (tea bowl), chasen (bamboo whisk), chasaku (bamboo spoon), scale, sifter, ceramic matcha bowl, your favourite cup and Nagi organic ceremonial matcha.
- Mindfully Whisk & Savour: Focus on aroma, colour, and texture.
- Reflect: Carry the sense of calm and presence forward.
Every cup is a reminder that mindful rituals, no matter how small, can transform daily life into moments of clarity and wellbeing.
Why Nagi Matcha is Perfect for Your Rituals
- Certified organic & sustainably sourced
- First-flush, stone-ground, single Saemidori cultivar
- Vibrantly green, smooth, and naturally sweet
- Crafted for presence, balance, and mindful living
- Mindfully packaged

In a fast-moving world, it’s the quiet moments that matter most. This second feature in Vogue feels like a gentle nod to all who seek presence and purpose in their daily rituals. Here’s to slowing down, savouring the simple, and continuing to find beauty in balance.
Our inclusion in British Vogue is part of Vogue’s Food & Drink advertising showcase. You can view the digital feature here