Welcome to your Nagi Matcha ritual. 10% off your first order with FIRSTSIP | free EU shipping from €45.

Shopping Cart

0

Your shopping bag is empty

Go to the shop

About Nagi matcha

MATCHA

[ mah-chuh ] • ( noun )

A cozy little hug in a cup, wrapped in a blanket of green goodness.

Nagi Matcha

Our ceremonial matcha is sourced directly from the lush tea fields of Uji, Japan. This premium-grade matcha is carefully picked with utmost respect for nature, resulting in a vibrant green powder that reflects its pure origins and balanced flavours.

Rooted in Japanese tea tradition, our matcha is produced by a tea farm certified under Japan’s JAS standards, reflecting careful cultivation and traditional farming practices. Every leaf of our matcha is nurtured with care and honesty and handled with dedication and craftsmanship, reflecting the quality and heritage of the region it comes from.

Experience the rich umami and subtle sweetness of our matcha, layered with balanced earthy notes and a gentle bitterness typical of premium-quality green tea. Naturally containing antioxidants as well as a balanced combination of caffeine and L-theanine, matcha is traditionally appreciated for its smooth and focused energy experience.

We invite you to take a moment to pause, sip, and appreciate the little wonders of life.

Learn More

OUR PURPOSE

We want every cup to bring a sense of comfort, balance, and presence into your day. A quiet moment to slow down, reconnect with yourself, and appreciate the beauty found in simple rituals. To pause, breathe, and carry that feeling of calm and gratitude with you wherever you go.

Through Nagi, we aim to share thoughtfully sourced ceremonial matcha while honouring Japanese tea tradition and craftsmanship. Our matcha is sourced as a single origin cultivar and crafted exclusively from first flush leaves, resulting in a vibrant matcha with a velvety texture, rich umami, gentle sweetness, and a subtle hint of bitterness.

Carefully packaged to preserve freshness and quality, each cup reflects the dedication, heritage, and attention behind the entire journey from tea field to whisked bowl.

From farm to cup

This is where Nagi begins; at a small family-run tea farm nestled in the foothills of the Uji mountains in Japan. Passed down through generations, the farm carries a deep-rooted dedication to Japanese tea craftsmanship and tradition.

With great care and attention throughout every step of the process, the farmers cultivate and craft matcha with remarkable skill and devotion, so you can enjoy a vibrant and comforting cup of matcha every day.

Behind the brand

Nagi Matcha was born in Amsterdam, the Netherlands, founded by longtime matcha enthusiast, holistic health coach, and pilates teacher Fleur. Originally from a small island in the Caribbean, she has always been guided by curiosity and an appreciation for life’s quieter moments.

After stepping away from a career in the corporate world, Fleur found herself drawn toward a more intentional and holistic approach to wellbeing. Through practices such as yoga, meditation, and journalling, she began creating more space for balance, presence, and meaningful daily rituals. Eventually inspiring the creation of Nagi.

The name Nagi comes from the Japanese word for harmony and calm; a feeling that sits at the heart of the brand. Through Nagi, Fleur hopes to share the grounding ritual of matcha and create moments of calm, clarity, and connection in everyday life, wherever you may be on your journey.

Woman holding Nagi matcha pouch

HEALTH BENEFITS

Matcha is more than a daily ritual. It’s a gentle way to support both body and mind.

Naturally containing caffeine and L-theanine, it provides a steady sense of energy and focus, without the sharp crash often associated with coffee.

Traditionally, matcha has also been associated with overall wellbeing, including:

  • A natural source of calm, focused energy
  • Supporting a balanced and mindful daily rhythm
  • Contributing to general vitality and wellbeing
  • Rich in naturally occurring antioxidants

A simple cup, designed to help you feel more grounded, present, and clear throughout your day.

Read More

A daily ritual of balance